Posts tagged ‘author’

Maddening Corridors of Intrigues 39

The press photographers representing various newspapers were vying with each other to get a complete coverage of the event for their readers. They had been requesting Ranjit Sehgal and his newly wed to pose for photographs so that they could get a wider coverage in the evening issue. Howsoever hard he tried he could not avoid being clicked by almost all of the photojournalists present on such a grand occasion. Ranjit wanted to get away from the venue where his marriage was organized. He was afraid of not only his past activities but he was also anxious that his relationship with the great priest Rajamantran will be give him an unwanted  exposure in the eyes of the police and other investigating agencies. He was apprehensive that the sleuths of the investigation bureau will begin smelling through their many noses around. His basic strength so far has been to remain as unassuming as possible and here too he wanted to perform the role of a commoner so that his freedom to movement was not hampered. He was never in favor of solemnizing his marriage in the public eye. It was great Priest’s habitual practice to rather give a widest possible publicity to all his activities in order to attract not only the common village folks but also the politicians and the bureaucrats of all kinds. He considered them as prize trophies to be displayed on all occasions. It was General Durjan who explained to him, “You must not behave like a touch me not in front of the press and the politicians. They are all here every year.  These functions have been organized during this part of the year for past many centuries. There are no ways that any one tying the matrimonial knot under the auspices of the shrine can be associated with the political aspects of the shrine. The act of getting the young couples married is a mere social and philanthropic act of the great priest.  However if you act like as if you are trying to hide something that may give the press as well as the police a reason to look for meanings where there none exists so far. In case you are worried about your family coming forward to claim their relationship with you and giving out your real identity to your bride rest assured they have already donated you to the cause of the shrine. Your parents have accordingly been informed of your decision to spare them the pain and humiliation of falling into the hands of investigating agencies; should you get caught any time in life. In the records of their life no son ever existed by your name. They will simply disown you in the event of any one asking them about their first born son. You must be and remain the persona you have created for yourself i.e. Mr. Ranjit Sehgal from England whose dear mother breathed her last waiting for her wayward son to return home along with his newly wed bride”.

“But I always thought there was glory and fame attached to people who have led their nation to the path of victory. Why would then my original parents be ashamed of their association with me. In fact I am afraid they will be too keen to come forward and claim all kinds of relation with any one who serves the seer and his mission. And that is what I am afraid and apprehensive of; as I do not want the fact known to the world that a father who works for the police establishment has a progeny who have crossed line to a point of no return, that he is a declared ultra fighting against the same establishment”.

“These are simply your misgivings. You better get rid of such thoughts at the earliest and start accepting the fact that you and only you will be the next in line to the legacy of the great Priest. He does not have any one in his lineage to carry on the work started by him. The sweet nectar of fame, power, political heritage and the wealth of large fortune awaits you in the very four walls of sanctum sanctorum. It is the time to rejoice and celebrate. I will see  that  you and your family are driven down to your new home immediately but do not forget to seek blessings of pontiff before you leave for your honeymoon”, General Durjan winked at him mischievously.

Ranjit saw his mother in law walking towards them; she was accompanied by her husband and a few other friends, “young man in case we do not have some other ceremonies to attend   to we can go home. You and your wife will also need rest as you must have been exhausted after a long day. You can see Koena is not able to walk even; she has been on fast for the entire day and insists she will have some thing to eat only after saying her prayers at her new home. Since the great pontiff is busy with his other political guests. It is time to make our move; if we walk out quietly no one will even notice our departure”.

Ranjit felt General’s hand on his shoulder, he was pointing towards pontiff  coming out of his chambers, stooping low and brows held high as if he was in great rage but smiled returned on his celestial face as soon as he saw Ranjit’s “you are still around my children,  your  family members are waiting  anxiously to take you home . Go my child go, the world of heavenly pleasures welcome you because every thing else in this world is temporary except the fact of procreation. The family life must be started by you on the auspicious note. May you and your beautiful wife produce as many soldiers for saving the honor of our nation? Go and lead a blissful married life but do not forget you also have a duty towards the religion and the community which must be honored when the time demands”, the pontiff moved on towards other couples to bless them.

Ranjit’s mother in law bent low, she folded her both hands and requested the pontiff, “I shall be too thankful to your lordship for giving us the honor of retrieving the trust of the community. Ever since my wedding I used to worry whether my children will ever be accepted back by the members or will it is that they too like me have to be married outside our marshal community. I am willing to work for the shrine at any time. Please do let us know if I or my progeny could be of some service to the faith”.

Ranjit felt quite amused, he knew the old lady’s quest for money will lead her too ultimately to become a part of the movement led by the shrine. . There has often been discussion for forming a women’s wing that could bring about the revolution amongst the fairer sex. He however wondered if his father in law was aware of the seeds that were being planted in his wife’s mind. She was virtually falling into the same trap of money and political power that had lured Ranjit into it.

He opened the door to the rear seat to the plush luxury car, presented to him by the shrine on his wedding day. The gift wrap and the ribbons from front fender to the bumpers at back were still intact; he asked Koena to cut ribbons barring entry to the rear seat and slid himself next to her after she had settled down on the extreme left corner. He prevented his mother in law to get inside the car and requested her to join them in the vehicle that was following them. He did not want any one else to sit near to his bride, “no one except me will sit next to her. All of you can come in the other cars”, he had to tell his brother in law and father in law. Though Munna insisted for a while to sit near to his sister but was told in hushed tones by Koena to listen to what he was being told. She nudged Ranjit on his rib cage when he sat next to her “you are   being over possessive. I will not say that I do not like it; I am being flattered”. “Yes I am being jealous of the beauty, a beauty that no other woman possesses. You look like a fairy to me and I do not want any other human being near you except me”:  Koena kind of lost her consciousness for a minute when he spoke these words passionately into her ears. The words were spoken so softly that the driver in the front could not hear any thing; otherwise also he too was lost in looking at the out of this world beauty of celestial nature. Ranjit jokingly asked him to turn the rear view mirror to the other side “you can stare at your own bride when you reach your home. This one strictly belongs to me”.  Koena hid her face behind her henna colored hands in sheer embarrassment. Ranjit kissed her hands and realized he was getting excited. The sweet smell of her youth mixed with the fragrance of the perfume she was wearing gave him the feeling of possessiveness he had never felt before. His heart and mind started to pound and the throb of hardness between his loins reminded him, “He will finally have her all to himself tonight and for the rest of their lives”.  The thought started massaging his ego as well. There will be  no fear of any Arabian sheikh or the cigar smoking boss playing at back of his mind when he finally gets down to business of celebrating union of his manhood with the woman of his dreams. He felt stronger today, stronger than any other male of the species.  He wondered how the journey of life progresses; from a vagabond to drug courier to a gun carrier, to a mercenary, to the savior of the nation; the supersonic fast progression was beyond his comprehension.

Last words spoken by General were still echoed in his ears, “you are the natural heir to the throne. He is preparing you to take on should any thing happen to him”. He could visualize a sea of humanity lying prostrate at his feet, till he was woken up by the sound of music being played out side his own house. His friends from shrine had decorated his house to accord a grand welcome to him and his lovely bride. He extended his hand to help her alight from car. She was almost as tall as him, he noticed for the first time, as she took her soft steps into her new world.

Koena saw bevy of flowers arranged into bedroom to which she was led by the boys dancing to the tunes of love lyrics played by the orchestra downstairs. She noticed the soft psychedelic lights playing in the room and sweet smell of perfume pervading all over the place, she asked her mother, “are you enacting the part of my groom’s mother as well tonight by arranging my marital bed and the décor?” “Not me, these are possibly his friends from the shrine. The great priest Rajamantran must have sent them to give a memorable night to his favored nephew. Did you see the luxury car that brought you here? How lucky you are my dear! Let no evil eye be cast on you my child. I want both of you to remain happy and content forever in life”.

“I know mom I shall never forget the stance you took against dad. But his apprehensions were also not uncalled for; we have been reading about the great priest Rajamantran and his boys in the newspaper often. He has virtually become a threat to the communal harmony and peace in the country. I sincerely hope Ranjit has nothing to do with the political heritage of his uncle”.

“These are simply your misgivings dear, how can a man handling a multi millionaire worth of business afford to even indulge in such pastime. In any case both of you will be moving out of this country soon and then god willing we will also join you there”.  Koena crossed her fingers but she still had a fear gnawing at her heart, “what if she had taken a wrong decision, what if her love could be blind thus preventing her to see the actuality? She jerked her head “let me not think of any negatives. Ranjit can never have betrayed me, but if it so happens,” she decided, “that will be the end of their relationship”.

“Do you intend staying here in the same room overnight mother in law”, Ranjit amusingly winked at her “in that case I better go back to the shrine to please gods so that they could help me possess my bride from her mother even after I have been legally wedded to her”. Koena knew these words were said in pure innocence and her husband meant no offence to her mother, still in order to bring down the impact of any unintentional insult if at all felt by her mother she took cudgels against him, “sir you dare not touch me till the final permission is sought by you by promising my mother that you will never ever be the cause of any tears in her daughter’s eyes”. Ranjit pinched at his throat “I swear by all my love for your daughter madam, you will never find me ever the reason for any misfortune or misbehavior to your beloved child. But I can also assure you I will give her so much love tonight, if only you will leave us alone for the night”.

“This man is all in a mood to make it special for his wife tonight. He does not recognize any relationship or friends.  Let us leave him alone with his bride madam”, one of the boys who had brought Koena into the room led her mother away to the other portion of the house.

Ranjit held his wife back by the hand as she got up from the bed to make some space for him, “come my dear you do not have to accompany your mother to the door.  I am sure my boys will take care of all her necessities. We have lot of things to discuss tonight”, he pulled her close towards him and looked meaningfully into her eyes. She could not avoid the intoxicating stare and was lost into the love filled depth of his eyes. “Will you please permit me to close the door”, she wanted to tell him but was stopped from speaking any words. He put his hot lips onto her soft petals, pulled her towards him with his right hand and bolted the door with the left hand. He lifted her off the ground and took her to the bed with their lips sealed till she found it difficult to   breathe and virtually forced him to take his lips away by pinching his nostrils by her two fingers. “Easy be the Youngman I am your law fully wedded wife now.  No one is going to take me away from you”.

Does marketing Share the onus of slowdown

It may sound strange to many marketers . but it is time the marketers went for a soul searching as to how far have they been responsible in bringing down the utopian palaces of cards that they had helped their CEOS to build in the shape of Housing loans hiving in U.S. (which ultimately resulted in the sub prime effect), creating unethically glorified images of success achieved in companies like Satyam and many more.
I believe and many of us agree also to this belief that the Dreams of the CEOS are given a practical shape and name by the marketers only. it is again the marketing only that provides a good looking and appealing makeover to the dreams so that these become saleable. There is nothing wrong in doing that if marketing has understood its visionary responsibility and cautioned both the CEO and the affected customers about the pitfalls that lie ahead of 
these glorified dreams .But it is also true that we marketers in order to please our bosses many a times forgo our visionary professional responsibility (which is keeping the customer interest above everything else) and bent too much on our back to let the bosses ride rough shod on us . so much the better but then we are also willing to accept all flack on their behalf. It is time we as ,marketers understood our role more seriously and stop selling a will o the wisp to our customers. The facts however hard presented truly will bring more loyal customers rather than moving them away .

Third book ” Communication for Retail Professionals”

book 3 (1)Mr. Kapoor’s third book  ” Communication for Retail  Professionals “, published by Tata  McGraw-Hill .http://highered.mcgraw-hill.com/sites/0070146837/information_center_view0/

“Fundamentals of Sales Management” finds place in the official curriculums of universities

Mr. Kapoor’s  bestseller  “Fundamentals of Sales Management” finds place as a reference book in the official study curriculums  of universities like

Anna University Chennai.

Anna University Coimbatore.

Anna Malai University.

Periyar Maniammai University Thanjavur,Tamil Nadu.

Biju Patnaik University of Technology Rourkela,Orissa.

Guru Gobind Singh Indraprastha University  Delhi.

IIMs.

MDI, Gurgaon.

and numerous others in India and abroad.