It may sound strange to many marketers . but it is time the marketers went for a soul searching as to how far have they been responsible in bringing down the utopian palaces of cards that they had helped their CEOS to build in the shape of Housing loans hiving in U.S. (which ultimately resulted in the sub prime effect), creating unethically glorified images of success achieved in companies like Satyam and many more.
I believe and many of us agree also to this belief that the Dreams of the CEOS are given a practical shape and name by the marketers only. it is again the marketing only that provides a good looking and appealing makeover to the dreams so that these become saleable. There is nothing wrong in doing that if marketing has understood its visionary responsibility and cautioned both the CEO and the affected customers about the pitfalls that lie ahead of
these glorified dreams .But it is also true that we marketers in order to please our bosses many a times forgo our visionary professional responsibility (which is keeping the customer interest above everything else) and bent too much on our back to let the bosses ride rough shod on us . so much the better but then we are also willing to accept all flack on their behalf. It is time we as ,marketers understood our role more seriously and stop selling a will o the wisp to our customers. The facts however hard presented truly will bring more loyal customers rather than moving them away .
May 18, 2009
May 7, 2009
Third book ” Communication for Retail Professionals”
Mr. Kapoor’s third book ” Communication for Retail Professionals “, published by Tata McGraw-Hill .http://highered.mcgraw-hill.com/sites/0070146837/information_center_view0/
Kapoor joins as Director,CEDP,Kothari B School, Indore
Mr. Ramneek Kapoor has joined as Director,Corporate Excellence Development Program,Kothari Business School, Indore.
This unique and innovative program has been entirely developed and designed under his directorship.
Seven weeks intensive classroom and one week practical training in each program focuses on complete development of the student through interactive sessions on the following behavioral makeover programs:
- Personal makeover program
- Professional makeover program
- Corporate makeover program
It has been proved by the extensive research conducted by our behavioral scientists that the students fresh out of the school and college are too overawed by their exposure to the outside world which has been moving at a pace beyond their comprehension. These young men and women need to look at life from the perspective of an adult at this age; at the same time they must preserve their innocence to retain the originality and inquisitiveness of the young mind. This program, after intensive sessions with industry experts, behavioral scientists and management thinkers have evolved an innovative study curriculum to meet this most desired need of giving them training into their youthful outlook, social thinking process and career objectivity. These programs have been designed with the clear understanding and faith that after undergoing such rigorous training of MAKEOVER PROGRAMS, our youngsters will be definitely able to make a mark for themselves in all walks of their lives. The interactive training porgram will particularly help them for getting placements into the best of the companies, nationally as well as internationally.
A Few Press Clippings:
May 2, 2009
“Fundamentals of Sales Management” finds place in the official curriculums of universities
Mr. Kapoor’s bestseller “Fundamentals of Sales Management” finds place as a reference
book in the official study curriculums of universities like
Anna University Chennai.
Anna University Coimbatore.
Anna Malai University.
Periyar Maniammai University Thanjavur,Tamil Nadu.
Biju Patnaik University of Technology Rourkela,Orissa.
Guru Gobind Singh Indraprastha University Delhi.
IIMs.
MDI, Gurgaon.
and numerous others in India and abroad.
